SPFW N54: Ellus Celebrates 50 Years With Jade Picon On the Podium: See the Highlights

Elos decided, on Friday (18), to celebrate his fiftieth anniversary with a creative rescue of his history, without taking his eyes off what he wants for the future.

For this, he appeared on the catwalk of the 54th edition of São Paulo Fashion Week, which runs until Sunday (20), which are some icons that are very present in his history, but seek to continue speaking to the young audience. .

For this he had the presence of the influencer and former BBB Jade Picon.
With the “Celebrate” collection, the brand, under the creative direction of Adriana Bozon, rescues life-saving jeans, motocross aesthetics, fetishes, nightwear, the urban environment and utilitarianism.

However, there are some minor ups and downs: denim has star embellishments with rhinestones, it’s become pieces like a well-structured vest and soft pants, and motocross leather doesn’t just come in jackets, but in trench coats as well.

“More than looking at our past, we are looking at where we want to go, our vision of the world, our vision of the future and where we want to go”, says the creative director.

Among the novelties are jackets and pants lined in silver. The miniskirts, very short and with a very low waist, were presented in different textures. In addition to flared pants and blouses, with sequin details and velor fringes. The look, which brings the flavor of those who go to the club, dressed as Jade Picon, is on air on TV Globo in the telenovela “Travesía”, which concluded the program.

However, Jade wasn’t the only former BBB to take part in the third day of SPFW. Thelminha, from the 2020 edition of the reality show, honored the presentation of the Handred brand, which celebrated its 10th anniversary in the Santa Teresa neighborhood, Rio de Janeiro (RJ).

See more highlights of Friday (18):



The brand, known for being one of the pioneers of the nightwear style in Brazil, opened the third day of Sao Paulo Fashion Week with a fashion show at Shopping Iguatemi. Creators Fernanda Niemeyer and the determined Renata tend to prioritize light colors and soft fabrics, but without sacrificing a clean, seamless look. This is what we saw in the collection presented on Friday (18).

The fleece blouse, a performance pile fabric, with a high neck and zip, was one of the highlights of the show, along with the long tricolin dresses. Also on show were ragged-waisted, balloon-sleeved maxi coats with bare shoulders and fringes at the waist, in a color palette that included off-white, caramel, brown, gray and burgundy, as well as beige, black and print. blank chart. As a complement, the brand suggests a backpack and bags made of wooden beads, such as massage covers for car seats, as well as crochet bags.



Triya was born as a swimwear brand, but it is not a recent fact that they have crossed the limits of the beach and the pool. In this ensemble, this is very evident when the opening look is a bikini, but with glitter embroidery. The top, over the triangle, has a strong nod to the sleeveless tops of the 2000s.

The rescue at the beginning of the century does not stop there. The brand suggested mini-skirt and blouse ensembles, with psychedelic prints, along with long gloves. The bottom part was ruched in the back, which is the detail that accentuates the shape of the butt. Another hit for Triya’s version was a slightly sheer mesh top and pants, which can be worn as beachwear or as a party outfit. The cuts, which left the skin exposed, were present both in swimsuits and bikinis as well as in tops to wear on the asphalt. Finally, glitter returned to the catwalk with a nude dress covered in fringes of silver rhinestones.

For accessories, Triya suggested pendants that could complement the beach and evening look: body chains, more specifically belly chains, with pendants made from Brazilian stones.

Lino Villaventura

Lino Villaventura

The designer has never been afraid to put a different spin on basic things in theory. And that’s what he did with the SPFW ensemble in this version, which pedaled in minidresses, showed the men’s pants and slits, entered tuxedos and finished with long dresses, taking them to the floor.

The first part of the show was a profusion of fabric-on-canvas pieces, and the tiny dresses, with full skirts and pointed sleeves, looked as if they were made of papier-mâché. On the feet, heavy shoes and practical shoes shared the stage with reinterpretations of ballerinas and ultra-thin sandals. The color palette initially focused on calmer, solid hues such as black, dark green, and white.

However, just when you thought the collection was done, Lino increases the length of the garments and shares the loose, asymmetrical, pleated and sheer dresses in the spotlight with sets of trousers and flared, off-the-shoulder shirts. rounded. The colors also light up and come vibrant yellows, reds and blues. They appear in cut gemstone applications, in all three color gradients, but also as patterned brushstrokes on clothing.

Rocio Canvas

Rocio Canvas

The creative director of the Curitiba brand, Diego Maleczeski, did not want to set a theme for the fashion show, which was held at the Komplexo Tempo, in Mooca. However, he has put his obsession on stage: organic compositions that frame bodies. The contrast between solid and fluid was key to the brand’s autumn-winter collection.

Ankle-length coats, with signature shoulder pads and a triangle neckline are some of the details of the brand’s clothing. Brown always appears on the catwalk, but contrasts with points of light in colors such as red, green, yellow and blue. Crooked and crooked resources are used to renew collars for dresses and blouses. Belts and loose wires remain visible elements, allowing the clothing to be worn in different ways and on different bodies. When the prints appeared, they were smeared, mixed with black and brown.

The fabrics used by Diego Maleczyski were 100% cotton and tailored crepe, very common in the brand. For the feet, black and white shoes with curly tubes and a kind of strap.



The process of change and growth was the plot created by Theo Alexander in the Thear Vestuário MetaAMORfase parade. Silk was used for the first time by the brand, so the designer decided to show, in 22 looks, the life stages of the silkworm.

“The caterpillar emerges through unlimited movement and imprints this dialogue by allowing itself to leave the familiar and find itself, in an authentic and magical transformation. The cocoon appears in structured pieces with more solid materials, such as denim, which signify our intimate sanctuary, exemplified by the circular shapes of the balloon”. Finally, the butterfly appears in the fluidity of silk and in silhouettes that signify comfort and sophistication, while lace and crochet bring back the original preserved macramé,” explains Theo Alexander.

For accessories, masks and moth headdresses. Made in partnership with the Sustainable Leaf Project and developed from beer leaves, an abundant botanical in the Cerrado. The firm is the accessories designer Patricia Pérez.

The choice of actors was also diverse, especially when it comes to the age of the people being shown. Silvia Dimitrescu, over 70, a writer and postdoctoral fellow in visual commerce and window display, and Dilide Arantes, a minister of the Supreme Labor Court, were among the models.

Mother’s Hand Workshop

Mother's Hand Workshop

With the Abre Caminho collection, Vini and Patrick Fortuna, creators and designers of the Salvador (BA) brand, continue to show a more modern and popular look for Brazilian crochet.

First lined with her natural color and then tinted, the technique permeates much of the look featured on SPFW Day 3. Bikinis with underwire and gloves, and dresses with cotton stripes that create balance at the hem were the first bets of the brand, which debuted at Project Sankofa Fashion Week. The natural color of the line was soon tinted with vibrant colors like green, purple, red and pink. And crochet is not only a technique, but also a print for shirts and dresses.

It is a group that glorifies the manual work of Brazil, but the way we see it digitally. The dynamism of the craft meets and absorbs some of the dopamine trend, which is a hit on social media.



Tom Martins continues to create ultra-modern youth fashion, as if he were the epitome of Tik Tok. Continuing its previous collection, “The Cinema 2” looks at and draws inspiration from three films from the 1990s and 2000s, which are rescued by today’s teens and young adults: “Patricinhas de Beverly Hills”, “Young Witches”, ” Legally Blonde” and ‘spiritual girls’.

As all four Hollywood productions are shown in a school setting, the uniform of the athletes and the form of the schoolgirl were key elements of the featured selection. The brand took over what was hot in the 90s and 2000s and wanted to subvert and show a new approach.

This is how the looks were born in which the skirt is worn over the pants, sometimes with similar fabrics, other times with contrasting fabrics. Very long striped blouses are a combination of tunics or dresses, and cargo pants with many pockets appear. By the way, they appear not only in underwear, but also in oversized jackets and T-shirts. For the first time, Tom Martins enters the world of sewing with the Plaid Patchwork collection.

The color scheme is complete and includes blue, red, green, black, white, purple, yellow and pink. Materials used by the brand include 2000s wash jeans, wool, twill, sweatshirt, pleated flannel, jacquard, animal print velor, tulle and viscose.



To celebrate Handred’s 10th anniversary, founder and creative director André Namitala once again explores the source of the brand’s DNA: the city of Rio de Janeiro (RJ). On this occasion, the lively and bohemian streets of the Santa Teresa neighborhood are the inspiration for the creation of the brand’s new collection. Thus, the presentation, preceded by a short documentary about the characters that inhabit the neighborhood’s slopes, promotes an open-air party on the neighborhood’s slopes, home to many of Rio’s artists.

Pieces with rich textures and elaborate surfaces, with embroidery, prints and combinations of textures in a patchwork open the platform. The show saves on Handred’s silhouettes, roomy and comfortable, but with plenty of references to the 1920s in the modeling and details. For example, fin tips appear on T-shirts and shorts.

White, beige and blue colors predominate in the set, but there is also room for prints. The dancing figures of the town join elements in the form of arches, in reference to the lapa, which is there on the side of the Morro de Santa Teresa.

Heloisa Faria

Heloisa Faria

Proposed to create women’s fashion and based on the reuse of existing raw materials, the brand debuted at São Paulo Fashion Week with a digital parade that reflects the freedom of a dream.

In her collection “A Máquina de Sonhos”, the designer Heloisa Faria mixes volumes and patterns to create a playful environment where everything is allowed. Models plunge into the mists of confusion with looks that include psychedelic designs, as well as striped shirts, jeans and branded classics. For the manufacture, old fabrics were used and extracted for use in recycling technology.

However, one impression deserves attention: Bomba de Flores was developed in partnership with Matheus Braz, who used a rustic line of pastel chalk to give the pieces freshness. The pattern was worked on silk, which could be thick and flowing, and on tulle, like a layer of flowers on the skin, in gloves and long sleeves.

One thought on “SPFW N54: Ellus Celebrates 50 Years With Jade Picon On the Podium: See the Highlights

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